Trailbound
Brand Idenity Propsal
A complete brand identity system for an outdoor exploration and lifestyle brand focused on connecting people with nature.”
CLIENT:
Trailbound
DELIVERABLES:
Full Brand Identiy Guide
SERVICES:
Brand Strategy
Logo Design
Brand Idenity
Trailbound
Brand Idenity Propsal
A complete brand identity system for an outdoor exploration and lifestyle brand focused on connecting people with nature.”
CLIENT:
Trailbound
DELIVERABLES:
Full Brand Identiy Guide
SERVICES:
Brand Strategy
Logo Design
Brand Idenity
Trailbound
Brand Idenity Propsal
A complete brand identity system for an outdoor exploration and lifestyle brand focused on connecting people with nature.”
CLIENT:
Trailbound
DELIVERABLES:
Full Brand Identiy Guide
SERVICES:
Brand Strategy
Logo Design
Brand Idenity
Trailbound
Brand Idenity Propsal
A complete brand identity system for an outdoor exploration and lifestyle brand focused on connecting people with nature.”
CLIENT:
Trailbound
DELIVERABLES:
Full Brand Identiy Guide
SERVICES:
Brand Strategy
Logo Design
Brand Idenity
THE CHALLENGE:
Create a brand that inspires adventure and trust while positioning it as an essential tool for outdoor exploration and safety, while remaining focused on exploration and preservation without giving the impression of hunting or fishing.”
THE CHALLENGE:
Create a brand that inspires adventure and trust while positioning it as an essential tool for outdoor exploration and safety, while remaining focused on exploration and preservation without giving the impression of hunting or fishing.”
THE CHALLENGE:
Create a brand that inspires adventure and trust while positioning it as an essential tool for outdoor exploration and safety, while remaining focused on exploration and preservation without giving the impression of hunting or fishing.”
THE CHALLENGE:
Create a brand that inspires adventure and trust while positioning it as an essential tool for outdoor exploration and safety, while remaining focused on exploration and preservation without giving the impression of hunting or fishing.”
THE SOULUTION
A visual identity focused on adventure and reliability, using earthy, natural tones and styles while avoiding traditional firearm tropes such as camouflage or skull imagery.
THE SOULUTION
A visual identity focused on adventure and reliability, using earthy, natural tones and styles while avoiding traditional firearm tropes such as camouflage or skull imagery.
THE SOULUTION
A visual identity focused on adventure and reliability, using earthy, natural tones and styles while avoiding traditional firearm tropes such as camouflage or skull imagery.
THE SOULUTION
A visual identity focused on adventure and reliability, using earthy, natural tones and styles while avoiding traditional firearm tropes such as camouflage or skull imagery.
THE RESULTS
A cohesive brand system that connects with outdoor enthusiasts and scales across digital and print while keeping the camping, hiking, and outdoor journey audience front and center.
THE RESULTS
A cohesive brand system that connects with outdoor enthusiasts and scales across digital and print while keeping the camping, hiking, and outdoor journey audience front and center.
THE RESULTS
A cohesive brand system that connects with outdoor enthusiasts and scales across digital and print while keeping the camping, hiking, and outdoor journey audience front and center.
THE RESULTS
A cohesive brand system that connects with outdoor enthusiasts and scales across digital and print while keeping the camping, hiking, and outdoor journey audience front and center.
PROJECT CONSTRAINTS:
01
Authenticity
The brand needed to feel nautral and adventurous. Not corprate, tech, or sports.
01
Authenticity
The brand needed to feel nautral and adventurous. Not corprate, tech, or sports.
01
Authenticity
The brand needed to feel nautral and adventurous. Not corprate, tech, or sports.
02
Lifestyle & App
The brand had to work equally well for digital products and physical gear.
02
Lifestyle & App
The brand had to work equally well for digital products and physical gear.
02
Lifestyle & App
The brand had to work equally well for digital products and physical gear.
03\
Trust & Saftey
Trailbound also has a survivalist side to it. his had to be scalable and easily adaptable, as survival tips depend on conditions and locations.
03\
Trust & Saftey
Trailbound also has a survivalist side to it. his had to be scalable and easily adaptable, as survival tips depend on conditions and locations.
03\
Trust & Saftey
Trailbound also has a survivalist side to it. his had to be scalable and easily adaptable, as survival tips depend on conditions and locations.
04
Scalable System
The need for flexibility across future products, expansions, and changing outdoor conditions.
04
Scalable System
The need for flexibility across future products, expansions, and changing outdoor conditions.
04
Scalable System
The need for flexibility across future products, expansions, and changing outdoor conditions.
DESIGN DECISIONS:
01
The Mark
Combines a map pin and a mountain, arranged to form a compass needle representing exploration, direction, and discovery.
01
The Mark
Combines a map pin and a mountain, arranged to form a compass needle representing exploration, direction, and discovery.
01
The Mark
Combines a map pin and a mountain, arranged to form a compass needle representing exploration, direction, and discovery.
02
Typography
A custom connection between the ‘R’ and ‘I’ creates a trail that suggests movement and adventure.
02
Typography
A custom connection between the ‘R’ and ‘I’ creates a trail that suggests movement and adventure.
02
Typography
A custom connection between the ‘R’ and ‘I’ creates a trail that suggests movement and adventure.
03
Color Pallete
Earth tones grounded in the psychology of nature create a sense of trust, calm, warmth, and energy while keeping the brand natural and approachable.
03
Color Pallete
Earth tones grounded in the psychology of nature create a sense of trust, calm, warmth, and energy while keeping the brand natural and approachable.
03
Color Pallete
Earth tones grounded in the psychology of nature create a sense of trust, calm, warmth, and energy while keeping the brand natural and approachable.
04
Icon Style
Hand-drawn icons with a slightly organic feel, reminiscent of the outdoor typography often seen at places like campsites.
04
Icon Style
Hand-drawn icons with a slightly organic feel, reminiscent of the outdoor typography often seen at places like campsites.
04
Icon Style
Hand-drawn icons with a slightly organic feel, reminiscent of the outdoor typography often seen at places like campsites.
Brand Foundations:
Logo & Mark
Vertical
Horizontal
GPS Pin
Needle
Mountain
This logo perfectly represent who Trailbound is by taking standard icons of nature and exploration and combining them into a shape that is unique and distinct from other outdoor brands. This design’s geometric shapes also allow for a wide range of animation. Helping to bring the logo to life better engage with the audience.
Typography
Aa Bb
Bromny-Black
Headlines / Primary
Aa Bb
Poppins
Body
H1
Headline Large
BROmny-Bold / Bold / Header / Titles
H2
Headline Medium
BROmny-Medium / Bold / Sub-headings
H3
Headline Small
BROmny-Regular / Small Headings
Body
Body & Small Text
Poppins
These fonts offer a wide range of styles and sizes. While ensuring clarity and functionality in both print and digital.
The Color
Sunset
Primary / #d54b27
Moss Green
Primary / #403d17
Sand
Primary / #dbd1c5
Dusk Blue
Secondary / #354c59
Olive Green
Secondary / #8c7c30
Inspiration
Inspired by natural colors and a variety of landscape types. To truly reflect the diverse natural world we live in.
Sunset
Primary / #d54b27
Moss Green
Primary / #403d17
Sand
Primary / #dbd1c5
Dusk Blue
Secondary / #354c59
Olive Green
Secondary / #8c7c30
Logo & Mark
Vertical
Horizontal
GPS Pin
Needle
Mountain
This logo perfectly represent who Trailbound is by taking standard icons of nature and exploration and combining them into a shape that is unique and distinct from other outdoor brands. This design’s geometric shapes also allow for a wide range of animation. Helping to bring the logo to life better engage with the audience.
Typography
Aa Bb
Bromny-Black
Headlines / Primary
Aa Bb
Poppins
Body
H1
Headline Large
BROmny-Bold / Bold / Header / Titles
H2
Headline Medium
BROmny-Medium / Bold / Sub-headings
H3
Headline Small
BROmny-Regular / Small Headings
Body
Body & Small Text
Poppins
These fonts offer a wide range of styles and sizes. While ensuring clarity and functionality in both print and digital.
The Color
Inspiration
Inspired by natural colors and a variety of landscape types. To truly reflect the diverse natural world we live in.
Sunset
Primary
#d54b27
Moss Green
Primary
#403d17
Sand
Primary
#dbd1c5
Dusk Blue
Secondary
#354c59
Olive Green
Secondary
#8c7c30
Logo & Mark
Vertical
Horizontal
GPS Pin
Needle
Mountain
This logo perfectly represent who Trailbound is by taking standard icons of nature and exploration and combining them into a shape that is unique and distinct from other outdoor brands. This design’s geometric shapes also allow for a wide range of animation. Helping to bring the logo to life better engage with the audience.
Aa Bb
Bromny-Black
Headlines / Primary
Aa Bb
Poppins
Body
H1
Headline Large
BROmny-Bold / Bold / Header / Titles
H2
Headline Medium
BROmny-Medium / Bold / Sub-headings
H3
Headline Small
BROmny-Regular / Small Headings
Body
Body & Small Text
Poppins
These fonts offer a wide range of styles and sizes. While ensuring clarity and functionality in both print and digital.
Typography
The Color
Inspiration
Inspired by natural colors and a variety of landscape types. To truly reflect the diverse natural world we live in.
Sunset
Primary
#d54b27
Moss Green
Primary
#403d17
Sand
Primary
#dbd1c5
Dusk Blue
Secondary
#354c59
Olive Green
Secondary
#8c7c30
Logo & Mark
Vertical
Horizontal
GPS Pin
Needle
Mountain
This logo perfectly represent who Trailbound is by taking standard icons of nature and exploration and combining them into a shape that is unique and distinct from other outdoor brands. This design’s geometric shapes also allow for a wide range of animation. Helping to bring the logo to life better engage with the audience.
Typography
Aa Bb
Bromny-Black
Headlines / Primary
Aa Bb
Poppins
Body
H1
Headline Large
BROmny-Bold / Bold / Header / Titles
H2
Headline Medium
BROmny-Medium / Bold / Sub-headings
H3
Headline Small
BROmny-Regular / Small Headings
Body
Body & Small Text
Poppins
These fonts offer a wide range of styles and sizes. While ensuring clarity and functionality in both print and digital.
The Color
Sunset
Secondary #354c59
Moss Green
Secondary #354c59
Sand
Secondary #354c59
Dusk Blue
Secondary #354c59
Olive Green
Secondary #8c7c30
Inspiration
Inspired by natural colors and a variety of landscape types. To truly reflect the diverse natural world we live in.
FEATURED SPREADS:
01
Unige Pages
For comprehnsive and fully realized brand some unigue sections were added.
01
Unige Pages
For comprehnsive and fully realized brand some unigue sections were added.
01
Unige Pages
For comprehnsive and fully realized brand some unigue sections were added.
Applications:
Merchandise
Gear
Web
Digital Icon
App
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429 Boss
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We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
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Stay informed about our latest news, updates by subscribing to our newsletter.
Your email
We respect your inbox. No spam, just valuable updates.
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
We respect your inbox. No spam, just valuable updates.
Your email
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
We respect your inbox. No spam, just valuable updates.
Your email
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026