Smoke'n Aces
Restaurant Branding
Smoken Aces is an established BBQ brand built around bold personality and traditional barbecue culture. The project focused on expanding the existing identity into a cohesive visual system across the food truck, menus, packaging, signage, and merchandise while preserving the character customers already recognized.
CLIENT:
Smoken Aces
DELIVERABLES:
Brand Identity
SERVICES:
Brand Strategy
Print Design
Environmental Design
Packaging
Smoke'n Aces
Restaurant Branding
Smoken Aces is an established BBQ brand built around bold personality and traditional barbecue culture. The project focused on expanding the existing identity into a cohesive visual system across the food truck, menus, packaging, signage, and merchandise while preserving the character customers already recognized.
CLIENT:
Smoken Aces
DELIVERABLES:
Brand Identity
SERVICES:
Brand Strategy
Print Design
Environmental Design
Packaging
Smoke'n Aces
Restaurant Branding
Smoken Aces is an established BBQ brand built around bold personality and traditional barbecue culture. The project focused on expanding the existing identity into a cohesive visual system across the food truck, menus, packaging, signage, and merchandise while preserving the character customers already recognized.
CLIENT:
Smoken Aces
DELIVERABLES:
Brand Identity
SERVICES:
Brand Strategy
Print Design
Environmental Design
Packaging
Smoke'n Aces
Restaurant Branding
Smoken Aces is an established BBQ brand built around bold personality and traditional barbecue culture. The project focused on expanding the existing identity into a cohesive visual system across the food truck, menus, packaging, signage, and merchandise while preserving the character customers already recognized.
CLIENT:
Smoken Aces
DELIVERABLES:
Brand Identity
SERVICES:
Brand Strategy
Print Design
Environmental Design
Packaging
THE CHALLENGE:
The business already had an established logo that customers recognized. The goal was to build a cohesive brand system around it.
THE CHALLENGE:
The business already had an established logo that customers recognized. The goal was to build a cohesive brand system around it.
THE CHALLENGE:
The business already had an established logo that customers recognized. The goal was to build a cohesive brand system around it.
THE SOLUTION
Created a visual system that extends the existing logo, ensuring it works across every touchpoint, stays familiar to customers, and reflects the bold flavors of the food.
THE SOLUTION
Created a visual system that extends the existing logo, ensuring it works across every touchpoint, stays familiar to customers, and reflects the bold flavors of the food.
THE SOLUTION
Created a visual system that extends the existing logo, ensuring it works across every touchpoint, stays familiar to customers, and reflects the bold flavors of the food.
THE RESULTS:
A unified brand experience that strengthens recognition, builds loyalty, and looks great in both the mobile and brick-and-mortar environment.
THE RESULTS:
A unified brand experience that strengthens recognition, builds loyalty, and looks great in both the mobile and brick-and-mortar environment.
THE RESULTS:
A unified brand experience that strengthens recognition, builds loyalty, and looks great in both the mobile and brick-and-mortar environment.
THE CHALLENGE:
The business already had an established logo that customers recognized. The goal was to build a cohesive brand system around it.
THE SOLUTION
A visual system was created that extends the existing logo, ensuring it works across every touchpoint, stays familiar to customers, and reflects the bold flavors of the food.
THE RESULTS:
A unified brand experience that strengthens recognition, builds loyalty, and looks great in both the mobile and brick-and-mortar environment.
PROJECT CONSTRAINTS:
01
Existing Brand
The logo could not be changed. We had to build around it.
01
Existing Brand
The logo could not be changed. We had to build around it.
01
Existing Brand
The logo could not be changed. We had to build around it.
02
Windows
The design had to work around truck windows, vents, doors, and legally required identification.
02
Windows
The design had to work around truck windows, vents, doors, and legally required identification.
02
Windows
The design had to work around truck windows, vents, doors, and legally required identification.
03
Budget
Packaging and print materials needed to be cost-effective due to the take-home box needs of food trucks.
03
Budget
Packaging and print materials needed to be cost-effective due to the take-home box needs of food trucks.
03
Budget
Packaging and print materials needed to be cost-effective due to the take-home box needs of food trucks.
04
Production
Files had to be optimized for local printers and suppliers wherever the truck goes.
04
Production
Files had to be optimized for local printers and suppliers wherever the truck goes.
04
Production
Files had to be optimized for local printers and suppliers wherever the truck goes.
DESIGN DECISIONS:
01
Integration
The logo is positioned on the truck for maximum visibility while the pig illustration spans the window, ensuring that whether the window is open or closed, the name is always visible.
01
Integration
The logo is positioned on the truck for maximum visibility while the pig illustration spans the window, ensuring that whether the window is open or closed, the name is always visible.
01
Integration
The logo is positioned on the truck for maximum visibility while the pig illustration spans the window, ensuring that whether the window is open or closed, the name is always visible.
02
Illustration
The illustrative style of the logo was mimicked in all the artwork, ensuring style consistency and high-quality printing.
02
Illustration
The illustrative style of the logo was mimicked in all the artwork, ensuring style consistency and high-quality printing.
02
Illustration
The illustrative style of the logo was mimicked in all the artwork, ensuring style consistency and high-quality printing.
03
Color Contrast
Black, orange, and red create high contrast while meshing with the logo.
03
Color Contrast
Black, orange, and red create high contrast while meshing with the logo.
03
Color Contrast
Black, orange, and red create high contrast while meshing with the logo.
04
Pattern
Hand-drawn food illustrations create a repeatable pattern used across packaging and print materials.
04
Pattern
Hand-drawn food illustrations create a repeatable pattern used across packaging and print materials.
04
Pattern
Hand-drawn food illustrations create a repeatable pattern used across packaging and print materials.
The Car:
01
Window Side
Due to the window, the logo had to be separated into two pieces, with the pig on the window and the typography below it. This allowed the business name to be visible with or without the window closed. The two-tone flame pattern clearly communicates BBQ while creating eye-catching contrast.
The Car:
01
Window Side
Due to the window, the logo had to be separated into two pieces, with the pig on the window and the typography below it. This allowed the business name to be visible with or without the window closed. The two-tone flame pattern clearly communicates BBQ while creating eye-catching contrast.
The Car:
01
Window Side
Due to the window, the logo had to be separated into two pieces, with the pig on the window and the typography below it. This allowed the business name to be visible with or without the window closed. The two-tone flame pattern clearly communicates BBQ while creating eye-catching contrast.
VEHICLE IN USE:
APPLICATIONS:
Containers
Menu
Fabric
Sauce Bottles
Events
Catering
NEXT PROJECT:
Trailbound
Branding for an outdoor exploration company.
NEXT PROJECT:
Trailbound
Branding for an outdoor exploration company.
NEXT PROJECT:
Trailbound
Branding for an outdoor exploration company.
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
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Your email
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
We respect your inbox. No spam, just valuable updates.
Your email
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
Your email
We respect your inbox. No spam, just valuable updates.
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
Your email
We respect your inbox. No spam, just valuable updates.
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
We respect your inbox. No spam, just valuable updates.
Your email
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026