K&W Motorsports
Concept Proposal
A concept for K&W Tire’s planned expansion into motorsports. This project was developed to create a bold, unified identity across vehicles, apparel, environmentals, and promotional materials while giving equal visibility to key partner brands. The expansion was ultimately put on hold due to COVID-19 and budget constraints.
CLIENT:
K&W Tire
DELIVERABLES:
Motorsports Brand Experience
SERVICES:
Brand Strategy
Logo Design
Vehicle Graphics
Apparel Design
Environmental Graphics
K&W Motorsports
Concept Proposal
A concept for K&W Tire’s planned expansion into motorsports. This project was developed to create a bold, unified identity across vehicles, apparel, environmentals, and promotional materials while giving equal visibility to key partner brands. The expansion was ultimately put on hold due to COVID-19 and budget constraints.
CLIENT:
K&W Tire
DELIVERABLES:
Motorsports Brand Experience
SERVICES:
Brand Strategy
Logo Design
Vehicle Graphics
Apparel Design
Environmental Graphics
K&W Motorsports
Concept Proposal
A concept for K&W Tire’s planned expansion into motorsports. This project was developed to create a bold, unified identity across vehicles, apparel, environmentals, and promotional materials while giving equal visibility to key partner brands. The expansion was ultimately put on hold due to COVID-19 and budget constraints.
CLIENT:
K&W Tire
DELIVERABLES:
Motorsports Brand Experience
SERVICES:
Brand Strategy
Logo Design
Vehicle Graphics
Apparel Design
Environmental Graphics
K&W Motorsports
Concept Proposal
A concept for K&W Tire’s planned expansion into motorsports. This project was developed to create a bold, unified identity across vehicles, apparel, environmentals, and promotional materials while giving equal visibility to key partner brands. The expansion was ultimately put on hold due to COVID-19 and budget constraints.
CLIENT:
K&W Tire
DELIVERABLES:
Motorsports Brand Experience
SERVICES:
Brand Strategy
Logo Design
Vehicle Graphics
Apparel Design
Environmental Graphics
THE CHALLENGE:
Launch a multi-million-dollar racing division while balancing the K&W Tire brand with multiple tire manufacturers and sponsors. The identity needed to stand on its own, both on and off the track, while working across dozens of touchpoints.
THE CHALLENGE:
Launch a multi-million-dollar racing division while balancing the K&W Tire brand with multiple tire manufacturers and sponsors. The identity needed to stand on its own, both on and off the track, while working across dozens of touchpoints.
THE CHALLENGE:
Launch a multi-million-dollar racing division while balancing the K&W Tire brand with multiple tire manufacturers and sponsors. The identity needed to stand on its own, both on and off the track, while working across dozens of touchpoints.
THE CHALLENGE:
Launch a multi-million-dollar racing division while balancing the K&W Tire brand with multiple tire manufacturers and sponsors. The identity needed to stand on its own, both on and off the track, while working across dozens of touchpoints.
THE SOLUTION
A bold, high-contrast visual system built around speed, precision, and partnership. The dynamic stripe, inspired by Cooper Tire’s swirl, brings movement and connection across all applications while meeting cross-branding requirements with K&W’s biggest supplier.
THE SOLUTION
A bold, high-contrast visual system built around speed, precision, and partnership. The dynamic stripe, inspired by Cooper Tire’s swirl, brings movement and connection across all applications while meeting cross-branding requirements with K&W’s biggest supplier.
THE SOLUTION
A bold, high-contrast visual system built around speed, precision, and partnership. The dynamic stripe, inspired by Cooper Tire’s swirl, brings movement and connection across all applications while meeting cross-branding requirements with K&W’s biggest supplier.
THE SOLUTION
A bold, high-contrast visual system built around speed, precision, and partnership. The dynamic stripe, inspired by Cooper Tire’s swirl, brings movement and connection across all applications while meeting cross-branding requirements with K&W’s biggest supplier.
THE RESULTS:
A unified identity proposal that positions K&W Tire for success in motorsports. The system is scalable, sponsorship ready, and designed to build recognition at every angle.
THE RESULTS:
A unified identity proposal that positions K&W Tire for success in motorsports. The system is scalable, sponsorship ready, and designed to build recognition at every angle.
THE RESULTS:
A unified identity proposal that positions K&W Tire for success in motorsports. The system is scalable, sponsorship ready, and designed to build recognition at every angle.
THE RESULTS:
A unified identity proposal that positions K&W Tire for success in motorsports. The system is scalable, sponsorship ready, and designed to build recognition at every angle.
PROJECT CONSTRAINTS:
01
Established Brand
The branding had to match K&W Tires branding. Limiting color, typography and general promotional style.
01
Established Brand
The branding had to match K&W Tires branding. Limiting color, typography and general promotional style.
01
Established Brand
The branding had to match K&W Tires branding. Limiting color, typography and general promotional style.
02
Cross branding
Both K&W and Cooper Tires brand had to be the dominant brands. With other brands being represented with their colors and typography.
02
Cross branding
Both K&W and Cooper Tires brand had to be the dominant brands. With other brands being represented with their colors and typography.
02
Cross branding
Both K&W and Cooper Tires brand had to be the dominant brands. With other brands being represented with their colors and typography.
03
Regulations
The graphics had to avoid covering race numbers, required decals, safety markings, and other competition-required elements.
03
Regulations
The graphics had to avoid covering race numbers, required decals, safety markings, and other competition-required elements.
03
Regulations
The graphics had to avoid covering race numbers, required decals, safety markings, and other competition-required elements.
04
Scalable
The visual system needed to adapt from a Mustang race car to tents, flags, trailers, and future fleet vehicles while remaining instantly recognizable.
04
Scalable
The visual system needed to adapt from a Mustang race car to tents, flags, trailers, and future fleet vehicles while remaining instantly recognizable.
04
Scalable
The visual system needed to adapt from a Mustang race car to tents, flags, trailers, and future fleet vehicles while remaining instantly recognizable.
DESIGN DECISION:
01
Building Upon
The existing visual language was expanded rather than replaced. K&W’s signature colors and typography remained the foundation, while bold geometric graphics and motorsports-inspired layouts introduced a more performance-driven aesthetic.
01
Building Upon
The existing visual language was expanded rather than replaced. K&W’s signature colors and typography remained the foundation, while bold geometric graphics and motorsports-inspired layouts introduced a more performance-driven aesthetic.
01
Building Upon
The existing visual language was expanded rather than replaced. K&W’s signature colors and typography remained the foundation, while bold geometric graphics and motorsports-inspired layouts introduced a more performance-driven aesthetic.
02
Order
A hierarchy was established, giving prominent locations to K&W and Cooper branding while reserving flexible areas for supporting manufacturers.
02
Order
A hierarchy was established, giving prominent locations to K&W and Cooper branding while reserving flexible areas for supporting manufacturers.
02
Order
A hierarchy was established, giving prominent locations to K&W and Cooper branding while reserving flexible areas for supporting manufacturers.
03
Inclusion
The graphic system was designed around these fixed elements rather, than treating them as obstacles. Shapes connectedthe available surfaces, allowing mandatory decals to integrate naturally into the composition
03
Inclusion
The graphic system was designed around these fixed elements rather, than treating them as obstacles. Shapes connectedthe available surfaces, allowing mandatory decals to integrate naturally into the composition
03
Inclusion
The graphic system was designed around these fixed elements rather, than treating them as obstacles. Shapes connectedthe available surfaces, allowing mandatory decals to integrate naturally into the composition
04
Modular
Built from a set of repeatable graphic elements, allowing the same visual language to scale across vehicles, apparel, event displays, and promotional materials. This modular approach ensured every application felt connected while remaining flexible enough for future expansion.
04
Modular
Built from a set of repeatable graphic elements, allowing the same visual language to scale across vehicles, apparel, event displays, and promotional materials. This modular approach ensured every application felt connected while remaining flexible enough for future expansion.
04
Modular
Built from a set of repeatable graphic elements, allowing the same visual language to scale across vehicles, apparel, event displays, and promotional materials. This modular approach ensured every application felt connected while remaining flexible enough for future expansion.
The Car:
01
Front View
The K&W character is featured prominently on the hood, taking full advantage of the large, open space for branding.
The Car:
01
Side View
The Cooper swirl is displayed prominently at a large scale, while a splash of red helps add contrast and balance the blue with the rest of the colors.
The Car:
01
Side View
The Cooper swirl is displayed prominently at a large scale, while a splash of red helps add contrast and balance the blue with the rest of the colors.
Brand Foundations:
The logo
Full Color
Single Color
The racing logo is a simple extension of K&W Tires’ main logo, with the square pattern resembling both tire treads and a racing flag. This ensures branding is maintained alongside recognition. The words Performance Racing were kept thin and wide to create a sense of momentum and movement while providing a visual offset to the weight and heaviness of K&W, helping to balance the logo.
Typography
H1
Headline Large
Tilt Wrap / Bold / Header / Titles
H2
Headline Medium
Tilt Wrap / Bold / Sub-headings
H3
Headline Small
Archivo / Small Headings
Body
Body & Small Text
Archivo
Aa Bb
Tilt Wrap
Headlines / Primary
Aa Bb
Archivo
Body
These font styles and sizes were selected while ensuring clarity and functionality in both print and digital applications.
The Color
K&W Blue
#292570
Red
#A32A1E
Slate
#3D3D3D
White
#FFFFFF
Pattern
Since this was built around an already established brand, K&W Blue had to be the primary color. Red was chosen as an accent color, while Slate and White were chosen as neutrals. The Cooper swirl is a natural fit for the racing aesthetic and the inspiration for the patterns.
Brand Foundations:
The logo
Full Color
Single Color
The racing logo is a simple extension of K&W Tire's main logo, with the square pattern resembling both tire treads and a racing flag. This ensures branding is maintained alongside recognition. The words Performance Racing were kept thin and wide to create a sense of momentum and movement while providing a visual offset to the weight and heaviness of K&W, helping to balance the logo.
Typography
Aa Bb
Aa
Bb
Aa Bb
Tilt Wrap
Headlines / Primary
Aa Bb
Aa
Bb
Aa Bb
Archivo
Body
H1
Headline Large
Tilt Wrap / Bold / Header / Titles
H2
Headline Medium
Tilt Wrap / Bold / Sub-headings
H3
Headline Small
Archivo / Small Headings
Body
Body & Small Text
Archivo
These font styles and sizes were selected while ensuring clarity and functionality in both print and digital applications.
The Color
K&W Blue
#292570
Red
#A32A1E
Slate
#3D3D3D
White
#FFFFFF
Pattern
Since this was built around an already established brand, K&W Blue had to be the primary color. Red was chosen as an accent color, while Slate and White were chosen as neutrals. The Cooper swirl is a natural fit for the racing aesthetic and the inspiration for the patterns.
The Color
K&W Blue
#292570
Red
#A32A1E
Slate
#3D3D3D
White
#FFFFFF
Pattern
Since this was built around an already established brand, K&W Blue had to be the primary color. Red was chosen as an accent color, while Slate and White were chosen as neutrals. The Cooper swirl is a natural fit for the racing aesthetic and the inspiration for the patterns.
APPLICATIONS:
Driver Suit
Garage Graphics
Retail Signs
Flags and Banners
Promotional Print
Event Tents
NEXT PROJECT:
User interface for a budgeting and financial management app.
NEXT PROJECT:
User interface for a budgeting and financial management app.
Need help with something?
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Need help with something?
I’m here to make things easy. Don’t hesitate to reach out
Need help with something?
I’m here to make things easy. Don’t hesitate to reach out
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Lancaster, PA
Timezone: (GMT-4) / EST
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Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
We respect your inbox. No spam, just valuable updates.
Your email
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
Your email
We respect your inbox. No spam, just valuable updates.
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
Your email
We respect your inbox. No spam, just valuable updates.
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
We respect your inbox. No spam, just valuable updates.
Your email
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026