Station 74
Recruitment Campaign
Elizabethtown Fire Department is a volunteer organization serving its local community. The project focused on creating a cohesive recruitment campaign across print materials and merchandise, designed to attract new volunteers while working within a limited budget and available resources.
CLIENT:
Elizabethtown Fire Department
DELIVERABLES:
Print & Merchandise
SERVICES:
Illustration
Print Design
Campaign Design
Art Direction
Station 74
Recruitment Campaign
Elizabethtown Fire Department is a volunteer organization serving its local community. The project focused on creating a cohesive recruitment campaign across print materials and merchandise, designed to attract new volunteers while working within a limited budget and available resources.
CLIENT:
Elizabethtown Fire Department
DELIVERABLES:
Print & Merchandise
SERVICES:
Illustration
Print Design
Campaign Design
Art Direction
Station 74
Recruitment Campaign
Elizabethtown Fire Department is a volunteer organization serving its local community. The project focused on creating a cohesive recruitment campaign across print materials and merchandise, designed to attract new volunteers while working within a limited budget and available resources.
CLIENT:
Elizabethtown Fire Department
DELIVERABLES:
Print & Merchandise
SERVICES:
Illustration
Print Design
Campaign Design
Art Direction
Station 74
Recruitment Campaign
Elizabethtown Fire Department is a volunteer organization serving its local community. The project focused on creating a cohesive recruitment campaign across print materials and merchandise, designed to attract new volunteers while working within a limited budget and available resources.
CLIENT:
Elizabethtown Fire Department
DELIVERABLES:
Print & Merchandise
SERVICES:
Illustration
Print Design
Campaign Design
Art Direction
THE CHALLENGE:
As a volunteer organization, the department did not have the resources available to larger organizations.
THE CHALLENGE:
As a volunteer organization, the department did not have the resources available to larger organizations.
THE CHALLENGE:
As a volunteer organization, the department did not have the resources available to larger organizations.
THE CHALLENGE:
As a volunteer organization, the department did not have the resources available to larger organizations.
THE SOLUTION
Strategic use of available imagery, stock assets, and cost-effective production methods gave new life to existing resources through tools like Photoshop.
THE SOLUTION
Strategic use of available imagery, stock assets, and cost-effective production methods gave new life to existing resources through tools like Photoshop.
THE SOLUTION
Strategic use of available imagery, stock assets, and cost-effective production methods gave new life to existing resources through tools like Photoshop.
THE SOLUTION
Strategic use of available imagery, stock assets, and cost-effective production methods gave new life to existing resources through tools like Photoshop.
THE RESULTS:
A campaign that seamlessly mixed stock photos and assets with the organization’s own materials to create effective recruitment materials.
THE RESULTS:
A campaign that seamlessly mixed stock photos and assets with the organization’s own materials to create effective recruitment materials.
THE RESULTS:
A campaign that seamlessly mixed stock photos and assets with the organization’s own materials to create effective recruitment materials.
THE RESULTS:
A campaign that seamlessly mixed stock photos and assets with the organization’s own materials to create effective recruitment materials.
PROJECT CONSTRAINTS:
01
Budget
Station 74 had a limited budget for photography, printing, and other production assets.
01
Budget
Station 74 had a limited budget for photography, printing, and other production assets.
01
Budget
Station 74 had a limited budget for photography, printing, and other production assets.
02
Privacy
Due to HIPAA and other federal regulations, certain types of imagery or information could not be used, while other details had to be included.
02
Privacy
Due to HIPAA and other federal regulations, certain types of imagery or information could not be used, while other details had to be included.
02
Privacy
Due to HIPAA and other federal regulations, certain types of imagery or information could not be used, while other details had to be included.
03
Aged Assets
Department-provided imagery was taken with an older, low-resolution camera.
03
Aged Assets
Department-provided imagery was taken with an older, low-resolution camera.
03
Aged Assets
Department-provided imagery was taken with an older, low-resolution camera.
04
Production
Files had to be optimized for both Station 74 printers and high-end professional printers.
04
Production
Files had to be optimized for both Station 74 printers and high-end professional printers.
04
Production
Files had to be optimized for both Station 74 printers and high-end professional printers.
DESIGN DECISIONS:
01
Stock Assets
Stock assets chosen by the department were often edited in Photoshop to fit the project’s needs.
01
Stock Assets
Stock assets chosen by the department were often edited in Photoshop to fit the project’s needs.
01
Stock Assets
Stock assets chosen by the department were often edited in Photoshop to fit the project’s needs.
02
Illustration
To ensure designs would work on multiple products, vector-based illustration was used.
02
Illustration
To ensure designs would work on multiple products, vector-based illustration was used.
02
Illustration
To ensure designs would work on multiple products, vector-based illustration was used.
03
Photography
Images of the crew and truck were used only on the recruitment bifold, making them easier to update as needed while the smaller format helped preserve image quality.
03
Photography
Images of the crew and truck were used only on the recruitment bifold, making them easier to update as needed while the smaller format helped preserve image quality.
03
Photography
Images of the crew and truck were used only on the recruitment bifold, making them easier to update as needed while the smaller format helped preserve image quality.
04
Flexible
Files were created at resolutions and dimensions suitable for printing across a wide range of sizes and materials.
04
Flexible
Files were created at resolutions and dimensions suitable for printing across a wide range of sizes and materials.
04
Flexible
Files were created at resolutions and dimensions suitable for printing across a wide range of sizes and materials.
Primary Recruitment Campaign Assets:
01
Duty
Reminscent of miltray recuritment capaings this poster targets those who are unafrid of potenital extreme risk.
01
Duty
Reminscent of miltray recuritment capaings this poster targets those who are unafrid of potenital extreme risk.
01
Duty
Reminscent of miltray recuritment capaings this poster targets those who are unafrid of potenital extreme risk.
02
Leadership
The firefighter on the throne targets those with natural leadership skills or a desire to become leaders within their community.
02
Leadership
The firefighter on the throne targets those with natural leadership skills or a desire to become leaders within their community.
02
Leadership
The firefighter on the throne targets those with natural leadership skills or a desire to become leaders within their community.
03
Herosim
The nautral drive to protect and serve. The child is the perfect repsentation of protecting the innocent and those who cannot help themsleves.
03
Herosim
The nautral drive to protect and serve. The child is the perfect repsentation of protecting the innocent and those who cannot help themsleves.
03
Herosim
The nautral drive to protect and serve. The child is the perfect repsentation of protecting the innocent and those who cannot help themsleves.
02
Trifold
The trifold serves as a recruitment tool, giving potential volunteers a clear overview of the department, available opportunities, and the benefits of joining.
02
Trifold
The trifold serves as a recruitment tool, giving potential volunteers a clear overview of the department, available opportunities, and the benefits of joining.
02
Trifold
The trifold serves as a recruitment tool, giving potential volunteers a clear overview of the department, available opportunities, and the benefits of joining.
Merchandise for Fundraising:
01
Graphics
These vector graphics were designed for use across a wide range of materials, giving the station multiple merchandise options from a limited set of artwork while staying within budget.
01
Graphics
These vector graphics were designed for use across a wide range of materials, giving the station multiple merchandise options from a limited set of artwork while staying within budget.
01
Graphics
These vector graphics were designed for use across a wide range of materials, giving the station multiple merchandise options from a limited set of artwork while staying within budget.
NEXT PROJECT:
K&W Tire
Branding devlopment ofr a new racing division for K&W Tire.
NEXT PROJECT:
K&W Tire
Branding devlopment ofr a new racing division for K&W Tire.
NEXT PROJECT:
K&W Tire
Branding devlopment ofr a new racing division for K&W Tire.
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
We respect your inbox. No spam, just valuable updates.
Your email
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
We respect your inbox. No spam, just valuable updates.
Your email
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
Your email
We respect your inbox. No spam, just valuable updates.
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
We respect your inbox. No spam, just valuable updates.
Your email
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026
We work remotley from
Lancaster, PA
Timezone: (GMT-4) / EST
Stay in the Loop
Stay informed about our latest news, updates by subscribing to our newsletter.
Your email
We respect your inbox. No spam, just valuable updates.
Wrought is registered in Pennsylivnia, USADesign and devlopment services are provided by Wrought Design Agencey
Registered 2026